concept.
Creation of an executive summary, concept description, explanation of conceptual decisions, rationale for service style, a description of the key elements of the service for the concept, and business plan outline.
aesthetics.
Creation of an aesthetic plan including a design summary, mood board and design inspiration, color palette, material selections, branding and logo design, font selection, and mockups of branded collateral.
food + beverage.
Creation of a food and beverage programming guide including summarized F&B program, descriptions of the type of food, style and back story, development of complete directional menus for lunch, dinner, bar, tasting, wine list, cocktails, etc. and mock ups of each menu according to brand standards.
the financials.
Performance of a feasibility study for the proposed concept including a financial summary, sales forecasts, a five-year pro forma income statement, expense report, projected labor costs adjusted for wage increases, occupancy cost calculations and capital expenditures for buildout.
TURN YOUR VISION INTO REALITY
While we provide services to existing business, our committee of experts is well versed in concept design, branding, and operations. We can provide you with a directional concept deck for your new business venture.
TURN YOUR VISION INTO REALITY
While we provide services to existing business, our committee of experts is well versed in concept design, branding, and operations. We can provide you with a directional concept deck for your new business venture.
turn your vision into reality.